Popular music streaming subscription service, Spotify, have partnered with Citi to introduce Citi’s Pay with Points abilties, a problem-loose charge alternative for Citi clients to enroll in Spotify Premium.
It is the primary time globally a financial institution has partnered with Spotify to offer the potential to pay for music subscription with credit card points and miles.
Citi credit score card users inside the Philippines, Malaysia, Singapore, Hong Kong and Taiwan can use their credit card factors or miles for instant redemptions on their Spotify Premium subscriptions.
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The local-led partnership gives Citi clients with immediate visibility and higher utilization of their points and miles on Spotify.
“We are excited to accomplice with Citi to offer lovers with a continuing way to experience Spotify Premium,” stated Gautam Talwar, handling director, Spotify, Southeast Asia.
“Now, lovers get to experience advert-unfastened track anywhere, each time. Through this partnership we are hoping to elevate the song streaming experience with instantaneous access to unlimited song, personalized advice capabilities and the fine playlists curated by means of music specialists and fanatics.”
“We are overjoyed to be partnering with Spotify, a top streaming platform in Asia,” stated Sergio Zanatti, head of Cards and Unsecured Loans for Citi in Asia Pacific.
“By partnering with Spotify, we further make bigger our presence in digital ecosystems where our customers are lively even as persevering with to growth the cost that our credit card points and miles provide. Our customers are able to use their points and miles to make payments for his or her purchases across increasingly more companions and merchants, giving them extra gain on their spend and delivered flexibility and comfort inside the way they pick to use their credit card rewards.”
Launched in March 2017, Citi’s Pay with Points application is stay in nine markets across Asia Pacific. Since its release, this system continues to peer an boom in absorb with elevated reaction costs of up to ten instances over traditional advertising campaigns.
Citi Pay with Points has additionally announced partnerships with Grab, Lazada, Expedia, Shell, Jetstar, Thai Airways and Starbucks for PWP in respective markets in Asia Pacific.
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